The world since the advent of internet and related technologies have slowly been shifting towards digitization. The ongoing pandemic situation has only added more fuel to the fire. Now adapting to the online digital ways of life has become more of a necessity than a luxury. The Online Ordering System has now turned out to be a boon especially for the food and allied industries with more and more restaurant chains getting into the online space to reap its benefit’s. Needless to say the already competitive online market has become all the more competitive now. The trick is to constantly keep promoting your Online Ordering System is the best way to ensure better prospects for your business.
Following are 7 easy ways to promote your Online Ordering System:
Social Media Advertising :The popularity of social media sites literally has no barriers and hence there can be no better way to promote your Online Ordering Systems than tapping the potential of the social media sites. The main advantage and the biggest plus point of the social media sites are its reach. The popularity of the social media sites is all encompassing. In today’s world everybody from eight year olds to eighty year olds are literally hooked to the various social media sites.
Hence the audience that your Online Ordering System’s advertisement can get is as varied as it gets. The entire idea of using social media sites for marketing Ecommerce site is very lucrative because of the fact that it is absolutely free. If you want to make unhindered use of the power of social media site, you can also avail the paid promotion services provided by these sites. The paid promotions section can actually increase the reach of your Online Ordering System’s advertisements by boosting its visibility and also randomly promoting advertisements on different blogs, videos and posts on the social media sites. Now tap the endless potential of the social media sites and reach out to interested people far and wide all across the globe.
Blogging : Hiring professional bloggers or writing blogs by yourself in popular online blogging platforms can prove to be really fruitful for promoting your Online Ordering Systems. A well-structured engaging piece highlighting the USPs of your restaurant can easily catch anybody’s fancy. Throw in a few photos of the delicious offerings of your restaurant and you are sure to turn quite a few heads. In fact it would be a lot better if one could get a few photos of their restaurant’s best looking dishes clicked by a professional photographer.
An aesthetically clicked picture of the best dishes of a restaurant can actually work wonders. Adding pictures instantly makes the otherwise bland Ecommerce blog a lot more vibrant and lively. Photos actually help in breaking the monotony of a blog. It also helps in attracting the attention of the readers and tease their senses. Anybody would start craving for a juicy chicken burger if they are a shown a very enticing picture of a burger, even if they were not really craving for it in the first place.Well its basic human psychology! And it is this human psychology that the advertisement agencies often exploits to increase their Ecommerce partner’s sales. Now you can also use these techniques in your blogs to make your blog catchier and hence more effective. Blogs are very widely read by people, especially by the younger generations. The blogs can thus be used to help your Online Ordering System to reach out to the younger generation customers in particular and a lot of other tech savvy people in general.
Vlogging :Put in simpler terms vlogging is nothing but video blogging. Long paragraphs about an Ecommerce site, no matter how eloquently put together can be a bit too boring to be read for many. Instead of writing lengthy blogs you can also make use of vlogging. One can also add a small video displaying the different dishes that their restaurant has to offer. Shoot some footage of how the food is made in the restaurant’s kitchen.
Focus on giving your customers a clear idea of the entire range of services that are available to them via the Ecommerce website starting from the food they order to the very details of how it is made. This not only ensures the customers of the quality of the stuff they are ordering from the restaurant, but also makes the process all the more wholesome. Converting your restaurant’s blog contents into a small video can do the magic.One can get similar or even better reach for without having to do much. In fact a vlog can actually increase the reach of your restaurant’s advertisement by making it intelligible even to those people who are not able to make much sense of the blogs.
Website Promotion :Well it’s a no brainer that the best place to promote your Online Ordering System is through your restaurant’s own website. Whenever you think of promoting your restaurant online you must understand that a website is an absolute pre requisite. The website will act as the main mode of interaction between your restaurant’s advertisement and its target audience. If one doesn’t have a detailed, personalized website, their entire online advertisement will go in vain. After seeing your restaurant’s advertisement the people will primarily like to check out your restaurant online and thereafter they would proceed to visit your place or order from it if they find the website to be impressive enough.
The website will basically form the restaurant’s first impressions on the customers. The restaurant’s website should thus be used to the restaurant’s own advantage. Give special attention while designing your website, it must not be too cluttered and must be very easy to use. Create a big flashy advertisement with catchy lines and bright colors and put it up at the very top of your restaurant’s website. Make sure it’s hard to miss the advertisement for anyone and voila! Your job is done.
Providing Discounts and Offers :Well who doesn’t like the idea of getting discounts and offers on the favorite dishes from their favourite restaurants! Providing lucrative offers and discounts on Online Orders is simply the best way of luring more and more customers towards your restaurant while also ensuring maximum promotion of the same. Targeting important national holidays, festivals and providing special discounts on those days can be a very effective tool to draw your customer’s attention. Throw in those occasional cash back offers, buy one get one offers to retain the regular customers and encourage them to order more frequently from your restaurant.
Dedicated Application :A dedicated application for Online Ordering is obviously the best way to promote as well as inform your customers about your Online Ordering System. A dedicated application is all the more necessary as it creates a good impression on the users. Having a dedicated ordering application for your restaurant instantly increases the overall credibility of the establishment. It acts as an indicator of the popularity of the restaurant. Apart from these superficial importance having a dedicated application has many systemic benefits as well. The biggest among them is perhaps the fact that you can access real time data of the sales figures of your restaurant. You can use these data to understand the popularity of the individual dishes, the most sold dishes, and the least sold dishes and much more. The data can be used to pick out the best selling items and the least selling ones of the restaurant. This will help the restaurant to make changes accordingly. The application will not only help in promoting your restaurant, but also will help you in improving the overall functioning of the restaurant as well.
Email Promotion : Old as they say is gold. Promoting your Online Ordering System the old way via emails can be a good promotional strategy. Promoting your Online Ordering System via emails is a great idea as it adds a personal touch. Sending the customers personalized mails will make the customer feel important and hence will also help in building stronger customer relations. It actually serves the dual purpose of digitally promoting your restaurant as well ensuring customer retention.