The Online Ordering Systems have slowly but surely transformed the way we used to shop. From the rarest of the items hard to come by locally, to the most common of the items easily available all over. You name it and there is an Online Ordering System to deliver it at your doorstep. Hence there is little to wonder why these Online Ordering Systems have become very popular in a very short period of time. Who would not like to avail the ease of getting their desired items delivered at their doorsteps!
The ease of access and use has multiple benefits. The easy to use, intelligent design makes these all the more effective. All that a user needs to access / use the online service providing sites is smart phone, PC, laptop or any other mobile device. The users need to sign in into the service provider’s website or download the service provider’s application (if available) and they can start Ordering. It can thus be used by anybody who has a smart phone and an email ID. This ease of access makes the shopping experience all the more pleasant and consequently it leads to a substantial increase in the sales. In fact, due to the increase in the sales more and more businesses have now started to take their business Online.
With the increase in number of businesses taking to the digital route means increased competition. How can you ensure that your business gets the maximum flow Online Orders? One way to ensure this is to design an intelligent features laden System that will make your System / application stand apart in the crowd and thus attract more customers.
Let us discuss a few important features that a good Online Ordering System must have.
Unique Design The website / application of your establishment is the first and the sole platform of interaction between your establishment’s Online Ordering System and your customers. Adequate attention must be put behind the designing of the website or the application. Sadly, in most of the cases the websites / application designing is not given adequate attention.
Designing a website / application is not as easy as it may sound. Hiring an expert webpage designer or an application developer is the first step towards the creation of a good System / application. Additionally, there are numerous popular firms that deals in websites and applications designing. One can also avail the services of such firms to get industry experts to design for yourself a unique and perfect application or website. The second most important thing is to have a clear idea about the overall layout of the application or the website. In this regard, the maximum amount of attention is to be paid on making the System easy to use. A clutter free, smooth UI should be of the topmost priority.
The design language should be youthful, vibrant and quirky. A boring and bland website or application can be an absolute bummer. A System difficult to operate and comprehend might as well become a deal breaker for your Online Ecommerce business. It’s high time we should start focusing on the design of our applications / websites.
Robust Security Security is always something that people will never be ready to be compromised with. With the advent of internet and Online Ordering Systems things have become a lot easier for us now. Quite inadvertently the use of internet has also made the user easily susceptible to Cyber Security threats and risks.
In this digital world everything has become dependent on data. In the digital world from watching videos Online to Ordering stuff form online platforms, everything you do leaves behind a data trail. While these data may be seemingly harmless, they can be used to harm anyone in more ways than one. The most common security risks associated with the Online Ordering Systems is the leak of sensitive information like credit / debit card details.
According to latest study by a US based group of researchers, as much as 41% of the people using the digital modes of payment – credit / debit cards. No wonder the Online Ordering Systems are so prone to Security threats. Ensuring a robust Security System to keep your Online Ordering System protected from any kind of data leak / breach 24/7, all throughout the year, can be a big plus for your Online Ordering System.
Search Engine OptimizationSearch Engine Optimization, also known as SEO is a method by which various websites are ranked and accordingly arranged in the internet. The popular search engines like Google uses bots to collect data and information of webpages. Then an index is created and various webpages are arranged accordingly. This arrangement determines the visibility of a webpage.
The success of an Online Ordering System depends on the visibility and reach of its website. Adequate amount of attention must be paid on the features that determines the website’s search engine ranking. The best way of ensuring search engine optimization is to keep your website updated according to the latest Search Engine Optimization rules and regulations.
The better reach and visibility that a website gets the better are its chances of getting more organic traffic. Hence, a full – fledged Marketing and SEO team is definitely one of the most important feature that a good Online Ordering System must have.
Social Media Access Perhaps the biggest and the most widely used product of the internet and allied technologies is the various social media sites. The social media sites, from their very inception have been extremely popular. The advertisements, blogs and pages of brands in these sites are a great way of knowing about new products and services in town.
Hence, a good Online Ordering System must have unhindered access to social media sites from their own Systems, without having to access them separately. This can help increase the reach and visibility of the business by allowing a user to directly post advertisements and promotional blogs on different social media platforms all from a single System.
Use of Technology The more and technologies you can bring together under a single System the easier would it make things for the users. Using latest technologies like tap to pay card options, QR Code enabled Ordering Systems etc. can make your Online Ordering System more futuristic and all the more interesting for the users. Especially the tech savvy younger generations will be more attracted towards an application / website loaded with new and futuristic technologies.
Making use of new improved technologies will not only improve the overall functionality of your Online Ordering System but also will make it more attractive.
Increased Transparency One of the biggest drawbacks of the Online Ordering Systems is their lack of transparency. The Online Ordering Systems have zero human to human interaction. Most of the operations starting from accepting Orders till the Orders are dispatched are totally controlled by the automated Online Ordering Systems and hence there always arises transparency issues.
As there are zero human interactions the Online Ordering Systems must focus on their transparency issues. A good Online Ordering System must have a proper information system that will keep their customers thoroughly informed about their Orders till it reaches their door steps.
Providing the Best Service PossibleThe Online food Delivery System, has its own set of drawbacks. The most common among them being improper service, but with your smart Online Ordering System will provide no chances of goofing up your orders. Make use of a blend of techniques and technologies to ensure that every service, be it a home Delivery or take away is top notch, every time.
Clear CommunicationOnline Ordering is prone to miscommunication. Your System will take care to ensure that none of your valuable customer’s orders are misplaced or goofed up due to lack of communication. Every order must be thoroughly analyzed. Using smart features like special instruction box to let a customer add specific instructions regarding the preparation of his Order, which shall be directly sent to the kitchen staff can ensure minimal confusion, maximum satisfaction.
Greater AccountabilityA good Online Ordering Systems must quickly analyze Orders. Depending on the availability of the items, the System must automatically accept/reject Orders. Right from accepting an Order till it’s dispatched, every movement must be recorded and fed into the System. This ensures maximum transparency and greater accountability.
Advanced Grievance RedressalA good Online Ordering System must have a dedicated grievance redressal System. It is one of the most important tools for building solid customer relationships. Having a well-designed and advanced grievance redressal System helps you in organizing all the complaints depending on the issues. This helps you to focus on the complaints/issues, section/category wise. One can thus track and understand the weak points of their Online Ordering Ecommerce business, thereby improving your business, with every passing day.