The internet has changed the way we ado things. Like most other technological tools internet was also designed to make things easier in our day to day lives, but little did anyone know that in the 20th century it would be the best technological inventions. With the advent of Apps we have found a whole new way of easing our lives. Studies conducted have shown that users prefer mobile apps more than mobile websites. This explains why exactly it is better for the Online Ordering Systems to have their own mobile apps for reaching out to customers.

The Word ‘App’ is an abbreviation of the word ‘application’. It is simply a software which one can download and install on any mobile device like, laptops, mobile phones, desktops etc. These Apps are designed to help us in our day to day lives. From measuring blood pressure to booking a doctor’s appointment, from buying exotic fruits to getting your favorite dishes delivered at your door step, there is an App to get it all done for you.

Most of the Online Ordering Systems of the popular Ecommerce giants and online business chains have their own Apps in today’s date. While for Ecommerce giants and other successful businesses, it is easy to maintain both Online Ordering websites and personal Apps, most of the smaller business find it difficult to maintain both at the same time. This is where the Apps excel. The mobile apps are easy to create, maintain and operate. Most of the successful Online businesses that have their Online Ordering Systems actually have their own Apps. The Apps are very useful and very popular as most of them are designed for using with mobile phones.

Let us consider a few reasons as to why an Online Ordering System should have its own Mobile App:

• Better User Experience: The mobile Apps of Online Ordering Systems are designed to be used mostly on hi end smartphones. These Apps use brilliant graphics to make the over all user experience all the more enjoyable. The Apps are designed to give a better UI and a smoother performance. An Online Ordering System can be very intimidating and boring to use. This is where the Apps come in. The Apps beautify the entire Online Ordering System and makes the entire user interface all the more lucrative and pleasant. Hence the job of an app is pretty simple. It makes the entire process of Ordering things / services Online so much more user friendly. It shows the users only the things that they need to deal with and does the rest of the work by itself.
• Ease of Access :Apps Are generally developed for making an Online Ordering Systems compatible with mobile phones. Popular Ecommerce websites and other Online businesses all have their own Apps. Since most of these Apps have been designed to work on mobile phones they are very popular nowadays. The majority of the people nowadays use smartphones and hence they are quiet familiar with the Apps. The easy availability of mobile phones and data connection have made the usage of these Apps all the more frugal. These Apps play a very important role. They take the Online Ordering Systems to the masses. The Apps, in a way, acts as an interface between the Online Ordering Systems and its users.
• User Friendly :The Apps are generally designed for being compatible with the smart phones. Most of the user of Apps are generally lay men, who do not have much technical knowledge. These people might find it difficult to operate an Online Ordering Systems. This is exactly where the mobile Apps come handy. The Apps are designed keeping in mind the usability of the common man lacking the technical knowledge. The layout, design, features, UI, everything is designed to make the Apps intelligible to the common people. The Apps thus make it more easy to access and use the Online Ordering Systems.

• Greater Customization :The Apps go through various levels of testing and development even after it has been launched. This continuous process of development helps in making the Apps all the more customizable. Based on the user reviews and feedbacks the Apps can be updated accordingly. The UI of the App can be customized for a better overall user experience. Regular customization and bug – fixes make the Apps an absolutely must haves for the Online Ordering Systems.
• Push Notifications :One of the best features of the mobile Apps are the push notifications. A push notification is an unique way of advertising. The push notifications are small text message like advertisements that an App can generate and send to the individual users. These push notifications are highly personal as they are generated targeting individual users and are sent to them directly. They are not like the regular mass email / SMS advertisements. The shopping pattern and preferences of every individual customer can be analyzed to understand their usage. Based on every individual user’s usage data, personalized advertisements can be created. These advertisements can be highly effective as they are tailor made for every individual user. This unique feature of the Apps makes it all the more beneficial for the Online Ordering Systems.
• Data Access :The Apps are repositories of huge amount of raw user data. The user data that one can access from the Apps can be of huge impact. These data can be used by the Ecommerce businesses to improve their Online Ordering System usability and overall performance. Improved usability and performance directly translates to better sales and hence increased productivity. This makes the entire Online Ordering System all the more efficient.
• Fast :The online Apps are known for their fast surfing speeds. The smaller size needs lesser storage space and RAM requirements for functioning. This increases the overall functionality of the Apps. A famous Ecommerce giant or an Online Service providing site can now display their entire range of products and services even in a small mobile phone. This helps in making the Online Ordering Systems more frugal and helps them to reach out to a greater audience.
• Unique Features :The Apps are designed to be used on the latest smart phone devices hence they are laced with smart features. The smart features and filters of the Apps make the Online shopping experience more easy and effort less. The various intelligent features and filters make the overall Online shopping experience all the more a breezy affair. The filters for example, make it easier for the users to get hold of their desired items. Intelligent features like image search offered by many latest Online Ecommerce Apps are very useful. These filters help in making the Online shopping experience way easier and more frugal for the users as compared to the Online Ordering websites and portals.
• Lesser Hassles The Online Ordering Systems can be a bit of a hassle to use if they do not have any App of their one. Accessing Online Ordering Systems from their websites need a variety of equipment like a laptop / pc / a tablet at least and a stable & fast internet connection to be able to provide a high speed internet connection. These basic requirements are absolutely necessary and are in fact a pre requisite for accessing these Online Ordering Systems. This is where the usefulness of the Apps come in. An App helps skip all these technical hullaballoo. All that one needs to access an Online Ordering System via an App is a smart phone with an active internet connection. Simply download the App on your smart phone, create your account and you are good to go. This hassle free experience makes it absolutely necessary for every Online Ordering System of every Ecommerce portal to have their own mobile App.